Labour-controlled Westminster council in London must explain how its proposals to ban To Let boards across the borough will not hurt the lettings market.
That call comes from Propertymark, responding to the fact that Westminster council wants to renew its existing Regulation 7 Direction and expand it to the whole borough. At present, only some areas of Westminster are subject to a Regulation 7 Direction, which means consent from the council is needed to display estate agents’ boards.
The council claims the existing powers create a crucial tool in guarding the character of Westminster’s neighbourhoods from unnecessary street clutter. However it expires in May and the area covered by the current Direction also leaves many parts open to the installation of To Let and For Sale boards without council approval.
Although Propertymark actually backs the proposed scheme, the professional body stresses that its members trading in the area should be safeguarded from needing permissions.
A statement says: “This is because Propertymark members already operate at the highest standards and the professional body works closely with its members to issue professional standards via regulation, accredited and respected qualifications, an industry leading training programme and compulsory Continuing Professional Development. Also, Propertymark issues guidance for its members on the appropriate use and regulations in using boards.”
But Propertymark also highlights that this could be a chance for agents to collaborate with the council to “enhance information sharing and market insight between all parties, and lead to them sharing best practice and improving standards across the board. “
Tim Thomas, policy and campaigns officer at Propertymark, says: “We recognise that poor upkeep and failure to remove for sale and to let boards can be a problem, especially in areas like Westminster that have unique characteristics and conservation areas. However, Propertymark members have been supported with appropriate usage through guides and best practice.
“Despite the growth of online sales and letting platforms, boards remain an important marketing tool for property agents.
“Crucially, going forward Westminster council must explain how their proposals will not slow down the sales and lettings markets and be to the detriment of homebuyers and the local economy. That is why we are calling for Westminster to work with our members to drive standards up, through education, communication and collaboration.”
