Zoopla has beefed up its listing details pages by including a new feature that allows consumers to sign in and access local area information regarding crime rates, flood risk, and planning applications from for-sale listing details pages. 

Zoopla is using connections with third-party data providers and local council authorities to provide this information. 

The portal says 50% of potential home movers carry out their property searches between five and 10 miles away from their current home, with 32% searching 10 miles or more. As such, there is a clear requirement for information that helps home movers to understand the community they are considering moving to. 

Upon signing in, consumers will be able to discover how many planning applications have been submitted, approved or refused near a property, how many reported crimes there have been in the area, and if it is considered a high-risk area for crime and if the home is at risk of flooding from rivers and seas. 

Zoopla claims to be the only portal that allows consumers to access this type of information outside of a subscription model, helping Zoopla consumers to remain the best-informed home movers. This new feature is available across desktop, mobile and tablet. 

The portal says this is the first in a series of investments being made in 2025 to provide the most data-informed search experience when finding a home. Additional improvements to its search functionality were made towards the end of 2024 with the addition of six new ‘smart tags’, an extra layer of property attributes extracted from property descriptions using AI.