Rental check platform Homeppl, along with its brand name, have been acquired by a due diligence service, Thirdfort.
A statement claims that the move help’s Thirdfort “serve the evolving needs of agents and property investors by offering a unified platform that delivers comprehensive, best-in-class solutions for both sales and lettings.”
Homeppl’s rental check tool uses technology to identify fraudulent tenant applications: each tenant goes through 150 plus fraud tests, including email tracking, reaction tests, data enrichment, font detection, and authority and integrity tests.
Initially, the rental check platform will operate as Homeppl by Thirdfort, before the Homeppl name is dropped.
The remaining Homeppl business will rebrand to Fraud Finder, involving a document analysis algorithm that supports Homeppl and Thirdfort’s tenant check process, while also remaining available to other businesses.
A spokesperson for Thirdfort says: “We will further our mission to protect society from fraud and money laundering. Homeppl has built an outstanding product with its unique and market-leading rental check and fraud detection solution for lettings. The cutting-edge solution complements our platform, making client due diligence simple and secure for all property, legal and accounting professionals.
“Property is a significant growth area for us, and we’ve consistently heard from our clients that they want a single platform to handle all their CDD needs across both sales and lettings. We can offer clients a truly unique end-to-end platform that does not exist elsewhere.”
And a Homeppl spokesperson adds: “As we shift our focus to Fraud Finder, we see an immense opportunity to help businesses across industries combat the rising threat of application fraud. We worked hard on Homeppl to make it a success, and we’re ready to work harder on Fraud Finder.”