Natalie Parks is the new franchise director at LSL Estate Agency Franchising. 

Having previously worked with LSL’s Reeds Rains brand and managing her own independent agency, she brings what LSL calls “a unique understanding of how franchise networks can enhance an agent’s business operations.”

Parks began her career in property at just 18, working for Halifax before joining LSLEAF for the first time in 2009. In 2015, she co-owned and managed her own estate agency in East Yorkshire until 2024. Natalie has first-hand knowledge of both the opportunities and challenges of running an estate agency, making her an ideal fit to support LSLEAF’s franchise partners.

She says: “Having been an estate agent for almost two decades, I am looking forward to using my experience and knowledge to support our franchise partners to build on their existing successes.”

In her new role she will work closely with the franchise partnerships team, helping franchise owners to improve their operations, implement strategic growth initiatives, and navigate the property market.