Online agency Yopa says it’s seeking to recruit more women and working parents to take advantage of its so-called associate model.

The agency has what it calls “two distinct paths for agents”.

The first is the Franchise Model which is designed for agents who prefer to be committed to building and growing a business within a designated postcode area. This model benefits from lead generation provided by Yopa, with valuation opportunities through brand advertising, bundled packages, and marketing initiatives. Core agents benefit from Yopa’s investment in their success, supported by service-level agreements (SLAs) to maintain excellence;

The second is the Associate Model which it calls “highly flexible and ideal for those seeking to generate their own opportunities and work hours, without geographical constraints.” This model is said to attract women and men who value autonomy and want to balance personal and professional commitments while being fully committed to their careers.

“Empowering women isn’t just about providing opportunities; it’s about creating environments where women can thrive, lead, and shape their futures. Our aim … is to enable choice for agents – women and men – by providing a range of options in how they build their career in partnership with us” explains chief executive Verona Frankish.

“Our Franchise Model requires full time commitment, which works for a broad range of individuals and works in harmony with our newly launched Associate Model, a more flexible model, especially for women who want or need to balance personal and professional goals whilst maintaining the ability to achieve exceptional success.”

A new campaign from the agency will include webinars, social media and case studies.