Leaders Romans Group, one of the largest property services groups in the UK, has returned to Zoopla after a one-year absence.
One hundred and one of LRG’s agency branches will list their London properties on Zoopla initially, including the well-known brands of Acorn, Stirling Ackroyd, Gibbs Gillespie and Portico.
A statement from the portal says: “This will enable LRG to capitalise on Zoopla’s strength in delivering quality leads and significant brand reach amongst consumers.
“LRG recognises the importance of Zoopla’s multi-year investment in the creation of a large, high-intent vendor audience of motivated movers, as well as the strength of the portal across London. LRG’s return to Zoopla is a key component of their strategy to invest to grow their sales and lettings business in 2025.”
Leaders Romans Group is the third major estate agency to sign a new contract with Zoopla in the last month and demonstrates what the portal claims is “the compelling value and quality of leads that Zoopla can drive to its customers.”
Other major client wins for Zoopla include the Lomond Group and JLL which were also announced in February.
Michael Cook, chief executive at LRG, says:“Zoopla’s prominence across the capital will help give our brands additional support and ensure our clients get extensive online exposure. Zoopla have been investing heavily in building a large audience of high-intent vendors that we expect to support the growth of our business in the years ahead and demonstrate a strong ROI. I’m pleased to have Zoopla back in our team’s tool belt for our London brands and look forward to working with them again.
And Alex Rose, commercial director at Zoopla, adds: “A clear focus for Zoopla in 2025 is driving quality leads for our agent partners and not just delivering quantity. It’s fantastic to see this approach already paying dividends with the return of a large and respected estate agency brand like LRG to listing on Zoopla. We look forward to working closely with Michael and the wider LRG team to drive excellent results and ROI for all their branches over the coming years.”
