Zoopla adverts are to appear on a range of high-traffic broadcast and streaming services throughout April and May.

The campaign utilises Zoopla’s new TV ads, which launched on Christmas Day and are centred around giving movers the confidence and tools to help them ‘Win at Moving’.

Agents are described as being at the heart of the ads and the broader campaign, and are positioned as experts unlocking that next move for people.

You can the full TV ad here

The campaign will reach over 50m people and, in its first burst, contributed to a 10% improvement in traffic to the Zoopla website.

The new burst will run across a range of high-impact channels including Amazon Prime, Video on Demand and YouTube, while key TV placements include smash-hit TV programmes and sports event including Celebrity Big Brother, White Lotus, Formula 1, Premier League and quarter and semi finals of the UEFA Champions League. 

Joby Russell, marketing chief at Zoopla, says: “Following the overwhelmingly positive reception from agents and consumers, we’re excited to bring back our ‘Win at Moving’ marketing campaign to help our customers to capitalise on the spring moving months. This will be further enhanced by product improvements coming soon to the Zoopla website.”