Zoopla is expanding its agent-focused local marketing campaign after becoming the first UK property portal to put real life agents at the heart of a major marketing campaign last year.
The campaign is the latest in a series of marketing investments by the portal to highlight the important role of agents in the homemoving process, with agents featuring prominently in its ‘Win at Moving’ national TV advertising campaign which launched in December.
Zoopla is pleased to add five new of its agent customers to this next campaign instalment which launches this week:
- Ann Durrell, Managing Director at Maddox Noel, Anncoats and Greater Manchester
- Charlotte Coleseby, Director at Hills, Eccles, Salford and Greater Manchester
- Mark Loughnane, Director of Homesure Property, Woolton and Merseyside
- Stuart Matthews, Managing Director at Miller Metcalfe, Bolton and the North West
- Tom Mooney, Managing Director at Mags Property, Liverpool
- Kate Gostelow, Sales Director at North Wall Property (also featured in the last campaign), Crosby
The six-figure campaign will run from July to mid-September over the key summer moving months and the six real agents will appear alongside their name and branch feature on billboards across Liverpool, Manchester and high-footfall surrounding areas as they take leading roles in Zoopla’s advertising.
The campaign will also feature on digital channels including Meta and Google Display, with Zoopla investing to boost awareness of expert local agents and target potential movers.
Zoopla is planning to expand this agent-fronted local campaign to other regions across the UK in 2025 and beyond.
Alex Rose, head of commercial at Zoopla, comments: “This new campaign isn’t just about spotlighting an additional five fantastic agents in the North West, it’s also about driving more quality leads and opportunities to their doorsteps, demonstrating the invaluable ROI of partnering with Zoopla and helping agents across the region to grow their business.”
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