A new analysis by property data consultancy TwentyEA shows what it calls “significant growth from the Online/Hybrid agents” in the first half of 2025.

It says they represent 18.3% of all New Instructions To Let. This share is 9.5% higher than last year and 121% higher than pre-pandemic.

Of the 18.3% market share, OpenRent accounts for 17.1% and is growing even faster at 11.5% in the last year, and 189% since pre-pandemic.

TwentyEA says growth is far more prevalent at lower price ranges and in the £800 pcm or less range. 

Growth was 17% year-on-year, and Online/Hybrid agents now have a share of 25% at this price bracket.

The consultancy also says inward migration is helping sustain lettings demand. Its new report states: “The challenges remain for tenants trying to find a home due to the significant lack of rental properties, a problem exacerbated by many landlords exiting the sector. 

“Furthermore, with net migration in 2024 of 431,000 people, demand will continue to exceed availability.”

Its analysis shows that year-to-date, Lets Agreed in 2025 are 6.3% higher than 2024 and are at their highest level in seven years. 

However, the available stock for renters is 19% lower compared to 2019.

It adds that based on the mix of rental stock available, the average asking price at the end of Q2 2025 is now £1,814 per month, up by £47 from Q1.

Katy Billany, TwentyEA’s executive director, says: “Q2 2025 is characterised by strong transactional activity across sales and lettings. 

“Whilst the sales market is experiencing rising supply, there are persistent structural challenges in both the sales and rental sectors.

“While overall demand remains resilient, slower transaction timelines and rental affordability issues point to systemic issues that could dampen momentum if left unaddressed.”