Rightmove money machine produces higher profits – again!

Rightmove money machine produces higher profits – again!


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Rightmove has told its shareholders that revenues of over £200m and an increase in profits were achieved in the first half of 2025.

The undisputed number one portal has posted revenues of £211.7m for the six months to June 30, up from £192.1m in the first half of last year. Pre-tax profits were £146.5m, up from £132.6m over the same period of 2024.

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Average total membership – the number of agencies and developers advertising – was 1% higher than in H1 2024.

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The company expects slower revenue growth this coming autumn and winter with circa 1% growth in membership and Average Revenue Per Advertiser – the key measurement for property portals – to rise some £95 to £105 for the year.

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Chief executive Johan Svanstrom says: “These results highlight the strength of our platform and how we serve our long-term partners with products tailored to their circumstances and needs. 

“Against a backdrop of a positive market for agents, we have seen an increase in agent formation and estate agents using our top package, Optimiser Edge, which helps maximise their performance. Developers of new builds are turning to marketing products including our new Ascend package to help compete for buyers when the ratio of new builds to resale stock is at a post-Covid low.

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“Our investment in technology and people is yielding results and, with continued innovation, we remain committed to improving consumers’ overall moving journeys, and enabling our partners to grow, compete, and succeed. We see a long runway of opportunity for digitalisation of the property ecosystem, and confirm our financial outlook for the year.”

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