Rightmove is rolling out what it promises to be “a significant update” to its enhanced leads feature for lettings agents, by integrating with agent CRM systems.

With the feature, enquiries from prospective tenants come pre-qualified with additional information. This includes applicant affordability, when the tenant will be ready to move in, and who they plan to rent with.

Providing more information upfront helps lettings agents to get a much earlier indication of whether a prospective tenant might be suitable for the property, possibly cutting out the need for agents to follow up with applicants for these details.

The portal says this integration means that all letting agents can receive and manage enhanced tenant leads and begin the process of running a free soft credit check on a potential applicant from within their existing CRM system. Previously, enhanced leads were only accessible to manage through Rightmove Plus.

At launch, some of the largest and leading CRM systems will integrate with Rightmove’s enhanced leads feature, with others set to follow – Reapit, Streetco.uk, SME Professional, Bright Logic and Loop.

James Bassil, Rightmove’s director of product, says: “It was a natural next step to integrate enhanced leads with agents’ CRM systems, making them easier for all letting agents to manage. We’re on a mission to make the process of renting a home quicker and more efficient for both agents and tenants, by building innovative solutions that cut down on admin and simplify processes.”

And Matt McGown, chief product officer at Reapit, adds: ‘We’re proud to be among the first tech companies to integrate Rightmove’s enhanced leads into our platform, helping letting agents find the right tenant faster while cutting down on unnecessary admin. This new integration will help agents fill homes faster, minimise no-shows, and deliver a great rental experience for both tenants and landlords.”