Zoopla has launched new features in its MyHome tool for consumers – a free service which already has over 4.5m subscribers.
Zoopla has launched a buyer demand tool within MyHome that helps would-be sellers understand the number of searches that their home would appear in based on three different price levels and the scale of the competition for similar priced homes. This is a first for the UK market and is designed to get sellers considering the link between pricing and buyer interest before speaking to an agent.
The MyHome upgrade also includes a new, enhanced agent comparison tool which helps would-be sellers to compare local agents in their area by number of homes for sale, similar homes previously listed and average listing time.
The results are personalised to the potential seller’s property that is claimed on MyHome. This helps sellers find an agent that matches their property faster, driving more high quality leads for agents. With 61% of consumers coming to Zoopla first for a valuation, the portal claims this further strengthens Zoopla’s position as the UK’s home for valuation.
These upgrades and continued growth in the size of the MyHome subscriber base have supported a 14% increase in high-intent seller leads to agents from the MyHome audience between Q1 2025 and Q2 2025.
With overall homes for sale across the market increasing, Zoopla says sellers are looking for tools and insights that can better inform them on their local market.
The portal claims that the average value of a claimed property in MyHome is also £47,000 more than a typical property in the region it’s located. This seller audience also unlocks a greater potential commission value for agents.
Some 700,000 of MyHome’s 4.5 million subscribers have indicated that they are serious sellers who are ready to move over the next 12 months, providing a pipeline of high-intent and motivated movers with high-value properties to agents. Agents can get access to these prospects through Prospect Plus, a new vendor product, which the portal says has a high conversion rate of 43% lead to instruction.
