Are tenants really happier renting from landlords than from agents?

Are tenants really happier renting from landlords than from agents?


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Tenants are happier renting directly from individual landlords than from letting agents or companies, a poll suggests.

The findings of the National Residential Landlords Association study, based on a sample of over 3,000 private renters across the UK, shows that 70% who rent from an individual landlord describe their recent rental experience as ‘positive’, compared with 60% of those renting through a letting agent. 

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Overall, just 7% of tenants surveyed reported a negative experience.

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The research, conducted by Pegasus Insights, finds that 81% of tenants that rent from an individual landlord are satisfied with the service they receive. This compares to 73% of tenants who rent from a Build To Rent company and 68% of those renting through a letting agent.

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The NRLA claims the data highlights the beneficial role played by individual landlords, reinforcing the importance of their place in the housing mix. It adds that these landlords, often letting a small number of properties, are better able to build personal, responsive relationships with their tenants – a key factor in tenant satisfaction and the basis of a healthy rental market.

NRLA chief executive Ben Beadle says: “These findings underline what we have long known. Smaller, individual landlords are an essential part of the rental market and consistently deliver some of the best outcomes for tenants.

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“As ministers continue to reform the private rented sector, it’s vital they recognise the positive role of responsible landlords, as well as the importance of trust-based relationships between tenants and landlords. 

“Policy decisions, and the rhetoric around the sector, must be informed by these facts.”

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