The Guild of Property Professionals is launching a marketing initiative to try to make members stand out from the crowd.
Available in three options, the marketing packs combine printed and digital media and include professional photography, detailed floor plans, drone footage and video contents.
There’s also what the Guild calls “a comprehensive social media campaign tool.”
Properties marketed through this service receive a dedicated page in The Guild’s new UK-wide property magazine, Residence, which the trade group calls “ideal for the higher end of the market.”
“The Guild Marketing Packs are more than just marketing assets, they are a way for our Members to demonstrate their expertise, build stronger client relationships, and showcase why they are different from competitors,” says Guild chief executive Iain McKenzie.
“In today’s market, it’s not just about listing a property, it’s about creating impact, attracting the right buyers, and proving value. These packs give our Members the edge they need.”
Users can order, customise, and track their marketing activities through the Guild members’ hub.
The Guild has also announced a roadshow to emphasis the significance of marketing. The itinerary is:
The tour dates and locations are as follows:
Belfast – Hilton Belfast – Wednesday 29th October
Bristol – Ashton Gate Stadium – Tuesday 4th November
Exeter – Exeter Racecourse – Wednesday 5th November
Cardiff – Radisson Blu Hotel – Thursday 6th November
Southampton – Solent Hotel – Tuesday 11th November
Kent – Mercure Maidstone Great Danes Hotel – Wednesday 12th November
Cambridgeshire – Imperial War Museum Duxford – Thursday 13th November
Nottingham – Southwell Racecourse – Tuesday 18th November
Birmingham – National Conference Centre – Wednesday 19th November
London – Everyman Screen on the Green Islington – Thursday 20th November
Haydock – Haydock Park Racecourse – Tuesday 25th November
Yorkshire – The Bridge Hotel & Spa, Wetherby – Wednesday 26th November
Newcastle – St James’ Park – Thursday 27th November
