A new listings service claims that Britain’s agents paying an average 7.2% of sales commission to Rightmove, with agents in Glasgow and Newcastle taking the biggest hit.

The Property DriveBuy has compared the estimated average sales commission of an agent in Britain with the average monthly fee paid to advertise with Rightmove to see what proportion of income agents give to the portal giant. 

With an average house price of £275,923, and an average agency fee of 1.4%, the average British agent is earning a commission of £3,918 per property sold. With the average branch selling 5.4 properties per month, this equates to a total monthly commission income of £21,158. 

Meanwhile, the average revenue received by Rightmove for each advertiser, or agent, stands at £1,524. As such, agents in Britain are giving Rightmove 7.2% of their commission. 

However, The Property DriveBuy’s analysis of eight major British cities shows that in some parts of the nation, agents are paying a significantly larger chunk of their hard earned income to the portal.

Agents in Glasgow are being hit the hardest. A low average house price of £190,165, and a low average fee of just 1.1% means the average monthly commission stands at £11,296. Rightmove’s fees, therefore, account for 13.5% of earnings. 

It’s a similar story in Newcastle where agents are giving Rightmove 12.4% of monthly commission, followed by Liverpool (10.8%), Edinburgh (9.5%), Cardiff (8.7%), Manchester (8.7%), and Birmingham (8.7%). 

London, however, is an outlier. A staggering city average house price of £565,567 creates an average monthly commission income of £51,919 for agents in the capital. As such, Rightmove’s fees account for just 2.9% of earnings. 

In 2022, the average annual Rightmove fee stood at £15,768 before rising to £17,172 in 2023. Then, 2024 saw a further increase of 6.5% to bring the average annual cost to £18,288.