An agent mentoring service has described its recent ‘live show’ a resounding success. 

Agent Rainmaker Live 2025 was hosted by founder Sally Lawson at the Marriott Heathrow, and speakers included speakers Ben Beadle – chief executive of the National Residential Landlords Association – and motivational authors Nigel Risner and Jim Lawless.

This year’s theme was DDWADDWD – Don’t Do What a Dodo Would Do – where letting agency owners learned the importance of preparing, optimising, outsourcing, and upselling in order to avoid falling off a cliff into the abyss.

“We’ve hosted AR Live for seven years now and every year it’s always bigger and better than the last” says Lawson. “This year it was all about how letting agents can avoid extinction by putting in place strategies and techniques to improve their profit margins, stop doing things for free, and charging for what they’re worth. From technology and automation to staffing and pricing structures, we covered it all.”

A panel discussion with Beadle specifically addressed the Renters Rights Act, much of which comes into force next May. 

Lawson adds: “This year was all about highlighting the real opportunity that letting agents have to lead, to guide their landlords, and to embrace tools and strategies that free up time and create better outcomes for everyone. And the room was full of geared-up agents ready to take on that challenge.”