Connells’ brand John D Wood & Co has unveiled its latest marketing campaign.
Called ‘You’re hard to impress. Good’, it adopts what the agency calls a light-touch, humorous approach to reinforce its brand.
Paired with the line ‘For people who know what they want’ the campaign is described as emphasising the agency’s focus on high end clients.
Using tongue-in-cheek copy, the campaign will use print advertising, social media, digital display, paid search, direct mail and window cards in branches.
A spokesperson says: “Our clients know exactly what they’re looking for and they’re not afraid to say it.
“Rather than shy away from that, this campaign celebrates it.
“…Using humour allows us to stand out, start conversations and show that we don’t take ourselves too seriously, while still delivering outstanding service.”
