Industry training and mentoring service Agent Rainmaker has issued a warning to letting agents – evolve or die.
It says surveys show one in four landlords may sell some or all of their rental properties because of the Renters Rights Act.
But the service’s Ali Durrant says agents need not panic – so long as they evolve.
He says there are three steps to take:
1. Understand Why Landlords Are Selling – Durrant says: “Agents who evolve beyond the purely transactional model can offer more than basic property management – they can provide reassurance, guidance, and a long-term strategy.
“One practical way to do this is by scheduling regular check-ins with landlords, reviewing market trends, and exploring alternative approaches before they even consider selling.
“By proactively addressing their concerns and showing them the long-term potential of their investments, agents can make selling feel unnecessary.”
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2. Offer Value That Goes Beyond the Basics – Durrant believes the new generation of investors isn’t looking for someone to just tick boxes or collect the rent – they’re looking for a partner who genuinely helps them make their investments work harder.
“They want to maximise returns, navigate ever-changing regulations with ease, and ensure solid plans for the longer term.
“To stand out, letting agents need to go beyond the basics and become indispensable, offering services that solve landlords’ biggest headaches – reducing risk, saving time, and creating more consistent (and enhanced) income.
“That might mean supporting landlords to increase rental fees, plan refurbishments, manage compliance, and/or help shape a growth strategy.
“Letting agents who do this don’t just manage properties – they become a landlord’s trusted and valued partner who they simply can’t imagine running their portfolio without.”
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3. Evolve Internally – Or Stand Still – He adds: “That means training your team to confidently handle conversations around compliance, profitability, and long-term strategy.
“It means embracing technology that saves time, streamlines operations, and supports consistent marketing.
“And it means using targeted marketing to ensure you’re saying the right things to the right landlords at the right time – whether they’re investors, accidental landlords, or portfolio owners.
“Alongside this, there’s a crucial mindset shift for letting agency owners – stepping out of the day-to-day operations and into a growth-led, business leader role.“
