Self-employed agency brokerage Avocado Property has entered an alliance with iad, described as one of Europe’s largest self-employed platforms.

A statement claims the partnership “will combine Avocado’s high-performance, marketing-led UK model with iad’s scale, systems and international network, creating a stronger platform for ambitious agents to grow profitable, long-term businesses.”

iad is one of Europe’s largest self-employed real estate networks, with more than 20,000 agents across Europe, as well as Mexico and Florida.

Avocado says the deal means access to enhanced earning potential, stronger infrastructure, and the ability to scale their business.

Co-founder Ian Macbeth comments: “The combined model strengthens what self-employed estate agency should deliver, autonomy, flexibility and the opportunity to build a valuable, income-generating business with long-term value.

“Avocado and iad agents will now enjoy the best of both worlds – the autonomy of running their own business, backed by stronger support, improved capability and wider opportunity to mentor new agents looking to join a self-employed brokerage.”

Lee O’Brien – managing director of iad UK – adds: “This is what levelling up looks like. The UK estate agency model is evolving quickly. The agents who win over the next five years will be the ones who combine local expertise with the right platform behind them.

“By joining forces with Avocado, we’re bringing together proven UK performance with a platform built to help agents earn more, grow faster and build something of real long-term value.”