Two agent software giants in ‘pitch’ battle

Two agent software giants in ‘pitch’ battle


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Two leading agency software specialists are lining up major product developments which they claim will transform the sector…and the announcements will come within a matter of days of each other.

Reapit has announced the next phase of its Reapit AI (RAI) which, it says will help agencies ‘win more, run better and outperform the market’.

‘Built,’ it claims, ‘for the way estate agents work: on the move, in front of customers.

Meanwhile, Street Group is launching its ‘before-and-after moment for the industry’ next week.

No details yet, but founder Tom staff says in an attention-grabbing mailer, ‘This is the most significant technological shift our industry will experience in our lifetimes.’

While being rather secretive about the actual product, he adds: ‘This goes well beyond a feature update or an iteration of something that already exists. It’s something entirely new and it’s going to change everything – how you run your business, the service you can deliver, the strategies you use – all of it!’

Street will be unveiling their product at a live demo on Monday.

Describe what you want in plain English

Reapit, however, were in a position to give us more details – they have launched a voice-first AI copilot that travels with the agent, an open marketplace of task-specific AI agents and a ‘no code’ AI agent builder.

Most AI in estate agency still lives inside software,” said Dawson Scott, Reapit’s Chief Technology Officer.

“RAI lives with the agent, wherever their day takes them. It shows up at the right moment, it listens, it prepares, it remembers, and it brings the right context. RAI Copilot is a true assistant that amplifies your work and helps you focus on what matters most, your clients.”

 For teams that want to go further, RAI Builder turns AI development into something anyone on the team can do. Describe what you want in plain English, design flows visually, or drop in code. The output is the same: secure, production-ready AI agents that deploy inside Reapit.

“Five years ago, we opened up PropTech with the first app market for this industry. We’re doing it again for AI. Innovation in estate agency shouldn’t sit behind closed doors, and with RAI – it doesn’t have to.” said Mark Armstrong, CEO, Reapit.

Reapit’s platform already includes AI capabilities, with AI photo enhancements and an AI viewing assistant to be released in May, and AI applicant entry rolling out in June. Partners can register AI agents in the AppMarket from June. The RAI Copilot launches summer 2026, with RAI Builder to follow.

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