The Guild of Property Professionals has given feedback on its latest training webinar, urging members to derive greater revenue from instructions.
The session explored how Guild members can shift their mindset from chasing volume to unlocking the full value of each opportunity.
The emphasis was on seeking multiple revenue streams from instructions and securing higher win rates.
This includes the use of detailed competitor analysis data, offering insights into rival agents’ instructions, pricing strategies and success rates.
By using factual, performance-based evidence rather than opinion, the Guild claims members can clearly demonstrate their strengths and differentiate themselves in competitive markets.
The webinar also highlighted the importance of high-quality marketing materials in securing and maximising instructions.
A spokesperson says: “The instruction is not the end, it’s the beginning of the journey.
“Great agents don’t just win instructions; they build clients for life.
“They don’t sell on price alone, they sell process, protection and performance. Monetisation is simply the by-product of doing the right thing brilliantly.”
