LonRes is launching AI Boost, free for its agent subscribers.  

A statement from the data company says AI Boost gives agents the opportunity to promote properties to a wider consumer market via the leading AI platforms.

Each AI Boost tagged property will be made available through an API to some AI platforms.  

Off-market and restricted properties will not be accessible, and full addresses will not be published.  

Via the AI platform, potential buyers and tenants will receive a unique weblink with interactive details page that links directly to the agent. 

A LonRes spokesperson explains: “We do not see AI Boost as a replacement to the established portals but as an additional marketing channel.

“Buyers and tenants are increasingly using AI platforms such as Chat GPT, Perplexity and Gemini to search for properties.  

“Once they’ve keyed in the type of property they’re looking for, the area they’re looking in and their budget if it matches one earmarked by AI Boost on LonRes, the property will be sent directly to the AI platform.

“LonRes members will have full control of which properties they choose to promote and the selection takes place within the safe and trusted environment of the LonRes platform.”