Rightmove and Propertymark are creating new training towards two recognised property agency qualifications.
Training for the Propertymark QualificationsLevel 3 Certificate in Property Agency (CiPA) is now available to all Rightmove members, included as part of their existing membership.
Specialised sales and lettings versions are designed to support agents with training that is most relevant to them.
Rightmove claims the training helps teams strengthen their professional expertise, build trust with home-movers and get ahead of possible regulatory change.
Insights from Rightmove’s consumer research panel highlight how positively home-movers view qualifications.
Around half of home-movers surveyed told Rightmove they’d pay more for qualified agents, and over 70% of renters and homeowners believed agents should hold formal qualifications.
Over 40% believed regulation already exists, emphasising the expectations for formal qualifications from many home-movers.
The new training comes off the back of the success of the Level 3 Certificate for Estate and Letting Agents (CELA) on Rightmove, first launched in 2022 and now having had over 10,500 agents enroll.
CELA can also be used to apply for Propertymark membership in both NAEA and ARLA.
The two organisations say qualifications are also high on the government’s agenda, forming part of its home-moving reform consultation last year.
Agents can view Rightmove’s qualification options here:https://hub.rightmove.co.uk/courses/qualification/
Jason Charles, Rightmove’s Head of Education, says:“Agents are operating in a market where professional standards, regulation and consumer expectations are all moving quickly.
“Qualifications give teams a practical way to evidence their expertise, build trust with home-movers and stand out in conversations with vendors and landlords.
“By working with Propertymark and making this training available through Rightmove membership, we’re helping agents get ahead of potential regulatory change while adding knowledge and confidence to their teams.”
And Nathan Emerson, CEO of Propertymark, adds:“Ensuring property professionals have access to a range of tailored and specific educational opportunities is a fundamental ambition both Propertymark and Rightmove believe passionately about.
“With consumers stating that working with a qualified property professions as being a key expectation, it will become ever more prudent the sector proactively lays provision to stay ahead of forthcoming transformation.”
