A guide has been launched to discuss the use of AI in part of the private rental sector.
The guide, aimed chiefly at the Build To Rent niche, and considers the use of AI in activities such as repairs, chatbots, pricing and analytics.
Brendan Geraghty, chief executive of the Association for Rental Living – a BTR trade group – says the guide follows a consultation with the organisation’s membership that began in late 2025.
He says: “The Renters Rights Act and the EU AI Act high-risk provisions, due in August, along with active CMA enforcement, mean that poorly governed AI now carries immediate legal and reputational risk.
“In contrast, well-governed, responsible AI has become a competitive advantage”
He adds that AI governance now forms part of BTR sector standards, with new digital, data and AI provisions in the BTR Alliance Code of Practice, launching later this month.
AI is already commonplace across the rental sector, with many operators using it was part of their property management, CRM, maintenance and communications software.
Geraghty concludes: “Residents must remain at the centre of AI deployment. To ensure this, the new AI in Build to Rent – Practical Guide includes an innovative AI Ladder, offering a four-stage proportionate framework and practical pathway for every operator.
“It enables organisations of all sizes to progress from basic AI awareness to mature, trusted deployment without over‑engineering and with transparency and explainability at its core.”
The guide was launched at the Rental Living Tech Conference in London, organised by the Association for Rental Living and attended by 100+ delegates from across the sector.
