Holiday rental management franchise Pass The Keys has launched in three new territories.

The new operation in Gloucester, Cheltenham, and the Forest of Dean, is led by Matthew Holden, a Cheltenham local with extensive experience in compliance and risk management. 

Pass the Keys describes its franchise model as combining local ownership with centralised technology, marketing, and compliance support, enabling partners to scale sustainably.

Holden says: “Property owners in Gloucestershire deserve a professional, reliable service that protects their assets while delivering consistent results. 

“The Pass the Keys model provides the robust technology and support to achieve that, while still allowing me to offer a local, hands-on approach that meets the specific needs of each host.”

And Pass The Keys founder Alexander Lyakhotskiy adds: “Expanding into Gloucester, Cheltenham and the Forest of Dean reflects our focus on markets with year-round demand and significant growth potential. 

“Matthew brings a sharp operational background and a clear understanding of business management, which are essential for building a high-quality portfolio. 

“This launch reinforces our commitment to professionalising the UK’s short-term rental sector.”