Rental market now “less imbalanced” – Rightmove data

Rental market now “less imbalanced” – Rightmove data


Todays other news
Agents must ensure both landlords and properties are listed on...
However, the Build To Rent sector is struggling - and...
Two tech platforms have come together to offer a new...
Keychain with house charm and 'For Rent' blocks on wooden surface.

The rental market is now “less imbalanced” according to a Rightmove presentation to its investors.

It says that in the first six months of 2026 there were nine enquiries per available property.

Advertisement

That contrasts sharply with 22 back in 2022, 20 in 2023, 14 in 2024 and 10 in 2025.

Advertisement

In an assessment of its own performance, Rightmove reported higher revenue from agency customers after achieving its highest first-half agency retention rate in more than a decade.

Advertisement

Agency membership increased by 1% during the first half of the year, with agency revenue up 9% as more upgraded to higher-tier packages. 

The portal also says that its AI-enabled online valuation tool helped generate around 50% more unique valuation leads, while its new “Ask Rightmove” voice search feature increased consumer engagement and improved lead conversion.

Advertisement

Despite the gains in agency business, Rightmove lowered its full-year revenue growth forecast after continued weakness in the new homes sector.

The number of new-build developments on its site fell by 6% compared with a year ago, prompting it to revise expected group revenue growth for 2026 to between 6% and 8%, down from previous guidance of 8% to 10%.

Advertisement

Johan Svanstrom, chief executive officer, has told shareholders: “Our platform continues to deliver increased value to partners and consumers. H1 2026 has seen strong business and product results: we delivered our highest H1 retention in more than a decade, agency membership grew 1% and our investment in agentic-powered solutions is showing results and coming on the back of strong foundations laid over the last few years. 

“With vertical specialisation and trusted quality solutions at our core, we saw Online Agent Valuation support a c.50% total increase in unique valuation leads for partners. For consumers, early indications from our ‘Ask Rightmove’ conversational search rollout suggest a c.40% uplift in average time on site, with close to double the propensity to send leads. We are on an exciting trajectory for the agentic-powered property marketplace, with true personalisation and new efficiency solutions.

“Despite the current volume headwinds in New Homes, our continued momentum gives me confidence in 2026 and beyond. We continue to execute our strategy to build the leading digital ecosystem for the entire home-moving experience, powered by exceptional data and network effects.”

Share this article ...

Join the conversation: Login and have your say

Want to comment on this story? Our focus is on providing a platform for you to share your insights and views and we welcome contributions. All comments are screened using specialist software and may be reviewed by our editorial team before publication. Letting Agent Today reserves the right to edit, withhold or delete comments that violate our guidelines, including those that harass, degrade, or intimidate others. Users who post such content may be banned from commenting.
By commenting, you agree to our Commenting Terms of Use.
Subscribe to comments
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Recommended for you
Related Articles
Key with house-shaped keyring symbolising property rental and management.
Agents must ensure both landlords and properties are listed on...
Investigation files for property fraud and legal investigations.
For rent sign in front of a blurred house, real estate rental advertisement.
More strong results from The Property Franchise Group...
Adorable black and tan dog sitting on torn paper and a blue blanket on a sofa.
LRG has surveyed many hundreds of landlords and tenants...
This is apparent in the prime lettings segment, it's claimed...
The controversy involves the tenant union Acorn...
Well known business billionaire enters private rental sector as investor...
Recommended for you
Latest Features
Agents must ensure both landlords and properties are listed on...
Sponsored Content

Send to a friend

In order to send this article to a friend you must first login. Click on the button below to login or sign up.

0
Would love your thoughts, please comment.x
()
x