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We insist landlords and letting agents verify themselves because we do the same to tenants and tenancies to ensure the legitimacy of reviews. As this article states: 'all tenant reviews are passed through a 'Bad Word and Defamation Filter'. Reviews are also moderated by a human. Defamatory content is easily reported through the complaints procedure. Review sites have been a part of our lives for many years now. Letting agents can use real customer reviews to promote their businesses, attract tenants and landlords, and show they're interested in their customers.
From:
Ben Yarrow
08 March 2018 15:34 PM
The site has protections in place to ensure landlords are using the correct name, are a real person and are connected to the property before they're allowed access to their account. This verification process costs, which is passed on to the landlord. Letting agents can use the site to promote their businesses using genuine customer reviews. It's a commercial product that costs to maintain. That cost is passed on to them.
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From: Ben Yarrow
08 March 2018 15:34 PM
From: Ben Yarrow
08 March 2018 12:16 PM