A topless model has landed Bournemouth lettings agency Aquisitive in hot water.
A complaint was made to the Advertising Standards Authority about the image of a topless woman hiding her breasts under her arm, in an advertisement which included a slogan asking: “Landlords - would you like your property to get this level of exposure?”
The ASA upheld the complaint on the grounds the advert could cause serious offence over the way the woman was displayed and banned the firm from showing the image again.
The ASA statement says: “Aquisitive felt it was particularly relevant that the poster site was very close to a table-dancing club, was in the centre of an area of student accommodation, was on the route from the town's bus and train terminals down to the beach, and that Bournemouth had the highest density of nightclubs and bars in the country.”
The authority says that it recognises the advertisement did not feature explicit nudity and was “only mildly sexually suggestive” but believes that because the image bears no relevance to lettings and “was likely to cause serious or widespread offence and therefore breached the advertising code.”
LAT is resisting the obvious joke about the agency making a boob.