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A topless model has landed Bournemouth lettings agency Aquisitive in hot water.

A complaint was made to the Advertising Standards Authority about the image of a topless woman hiding her breasts under her arm, in an advertisement which included a slogan asking: “Landlords - would you like your property to get this level of exposure?”

The ASA upheld the complaint on the grounds the advert could cause serious offence over the way the woman was displayed and banned the firm from showing the image again.

The ASA statement says: “Aquisitive felt it was particularly relevant that the poster site was very close to a table-dancing club, was in the centre of an area of student accommodation, was on the route from the town's bus and train terminals down to the beach, and that Bournemouth had the highest density of nightclubs and bars in the country.”

The authority says that it recognises the advertisement did not feature explicit nudity and was “only mildly sexually suggestive” but believes that because the image bears no relevance to lettings and “was likely to cause serious or widespread offence and therefore breached the advertising code.”

LAT is resisting the obvious joke about the agency making a boob.

Comments

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    @Tosser Spotter

    Yes course it was Geoffrey. Thats why you got shut down and Richard White lost his business.

    • 16 January 2014 14:17 PM
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    I used to own a site that hosted messages threatening women and celebrities with my mate R, White. It was a right laugh.

    • 16 January 2014 00:23 AM
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    Then there was the womens institutes calendar girls - no one complained about that either. Oxford universities ladies Rugby team have done the same.

    Perhaps it's just because they are letting agents and the ASA don't like them,

    • 14 January 2014 14:48 PM
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    @ Sarah

    CAMRA ran pictures of both men and women in their magazine for years with only leaves protecting their modesty, and on no occasion did I hear anyone complain. Not exactly relevant to the sale of beer either.

    • 14 January 2014 12:25 PM
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    A blog on the subject of inappropriate advertising

    http://vagendamag.blogspot.co.uk/2013/06/on-boobage-roundup-of-tits-in.html

    • 14 January 2014 10:42 AM
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    Utterly stupid.

    As long as it's not offensive to children, I cant see what the problem is. There are a myriad of adverts for bra's etc when walking round M&S which are just as revealing. You can't say its more offensive just because of what it being advertised.

    Anyone can read the Sun page 3 - it's not age restricted. And what about those car calendars in garages?

    • 14 January 2014 10:29 AM
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    How exactly is that resisting the temptation to make a joke about boobs?

    • 14 January 2014 10:21 AM
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    Douglas & Gordon once ran an advert with a bare behind

    http://www.douglasandgordon.com/blog/ad-campaigns-2011/

    This is no worse than breasts.

    Sarah - don't be such a prude. I have seen worse on the front page of newspapers. Remember Demi Moore on the front page of vanity fair advertised at nearly ever London Bus Stop?

    http://cartunistasolda.com.br/wp-content/uploads/2012/11/annie-leibovitz-demi-moore-master-set-wexner-center-ss03.jpg

    • 14 January 2014 10:13 AM
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    The ASA is run by a load of frustrated, metropolitan, liberal women. Totally sexist - where are the men?

    We are more sexually repressed than we were in the 70s & 80s FFS.

    Remember that ad in the Sunday Times mag with a topless woman sat in a swan. It ran every week for years.

    When did you last see a pair of jugs on the Beeb? Used to be loads years ago.

    No wonder the French laugh at us.

    Nothing wrong with bit of tit & bum in advertising.

    Thaaaatch!

    • 14 January 2014 10:03 AM
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    Well, it seems to have titivated the child section who use this site. Very poor judgement by Aquisitive though.

    • 14 January 2014 09:42 AM
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    Naff? Undoubtedly, and likely to irritate at least 50% of their potential customer base.

    But is it really any worse than a zillion other adverts we see every day?

    The notion of someone "hiding their breasts under their arm" produced some very odd images in my mind until I worked out that the breasts must be in the regular place with the lady's arm draped across them.

    • 14 January 2014 09:34 AM
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    That's fine by me @Sarah.

    Have the Puritans returned?

    • 14 January 2014 09:21 AM
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    Small minds are amused by small things. Why not show a bloke with his tackle pathetically covered? No? Didn't think so....

    • 14 January 2014 08:55 AM
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    I think the ASA would be better off fining them as they dont offer great exposure - they dont even have a proper website - only a link to RM & Z

    • 14 January 2014 08:51 AM
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    totally brilliant-exceptional green light thinking
    think we will copy as it gains extra publicity when the ASA come a calling...

    ha ha ha

    • 14 January 2014 08:46 AM
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    It got noticed. Job done.

    • 14 January 2014 08:45 AM
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    "ASA...but believes that because the image bears no relevance to lettings"

    Half our tenants have breasts. Lots of lettings agents are often described as t*ts,

    Seriously - there are loads of ads which have nothing to do with lettings or indeed the products or services they offer. That's called marketing.

    • 14 January 2014 08:40 AM
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    I think it was very clever and quite amusing. In this day and age, I really think the ASA are being a tad prudish.

    Walk along Bournemouth beach in summer, and you will see them for real.

    Head over the ferry to Sandbanks and you will see far more ;)

    • 14 January 2014 08:36 AM
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    "....was on the route from the town's bus and train terminals down to the beach,"

    and probably school bus and car runs too?

    Clever, inventive, but an error of judgement

    • 14 January 2014 08:31 AM
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