Written by Rosalind Renshaw

FindaProperty has launched a new marketing campaign in its sister newspapers, designed to build on what it calls the first glimpses of optimism within the property market.

On the back of a recent survey of site visitors, which found that 76% would still consider moving despite current market conditions, the ‘what makes a home’ campaign targets possible movers.

Marketing director Sarah Boorman said: “The campaign is focused on connecting people with their dream home across a broad range of property types and values.

“We are acutely aware of the pressures felt by our member agents, and our marketing emphasis has become more targeted on driving valuable leads to our customers.”

The campaign introduces ‘real people’ as the stars, communicating their home buying experiences and what it means to them to own a property.

It will run across local and national Associated Northcliffe media, including the London Evening Standard. Findaproperty is part of the Digital Property Group, which is a division of Associated Northcliffe.