A new online lettings service has launched, allowing landlords to list their properties for just £20 – with the price including advertising on Rightmove.
OpenRent is one of the latest vehicles allowing private landlords access to advertising on the big portals. Others, such as http://www.ithinkproperty.co.uk/, which allow private sellers access to Rightmove for £99, caused heated discussion on LAT’s sister site EAT yesterday.
However, OpenRent seems to be one of the cheapest services so far, at £20 for landlords.
They will not be charged for referencing but tenants will be charged £20 if referencing is requested by the landlords.
OpenRent, a London-based start-up, says it will also take care of legal issues like tenancy deposits and contracts, and offer features such as landlord feedback from previous tenants and the ability to search for properties based on commuting by public transport.
It says: “The recurring theme is the use of technology to do away with the expensive, old world practices of traditional high street agencies – for instance taking advantage of digital signing technology, instant payments and online notifications – to create a system which is not only much cheaper than its offline cousin but faster and more convenient.”
Additional features like landlord feedback from previous tenants and the ability to search for properties based on their commute time via public transport further enhance the tenant experience.
The team behind OpenRent are Darius Bradbury and Adam Hyslop who met at Oxford University.
The founders say that they “directly experienced the problems they are trying to solve as tenants and landlords themselves, and are strong believers in the ability of technology to not only reduce cost in old world industries, but to create huge improvements in customers’ experiences at the same time”.
A Rightmove spokesman said yesterday: “It is not our policy to comment publicly on individual advertisers. If an advertiser’s business model is found to be breaking our terms and conditions, then we will take it up directly with the advertiser and take appropriate action.”