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Written by Rosalind Renshaw

Insight, the new analytical tool for estate agents who subscribe to the Digital Property Group’s websites, is now being rolled out quickly across members.

Digital chief executive Mark Milner said that response from Primelocation and FindaProperty agents had been positive.

Insight – like Rightmove plus – allows agents to analyse their data and benchmark their performance via a series of reporting tools.

Features on Insight include analysis of property demand in the area where the agent is operating, so they can see how well their inventory of properties matches what people are looking for, and a valuation tool to create a report for potential vendors.

Milner said that Insight is still in ‘beta’ mode, with suggestions from members as to how it can improve being taken on board.

He insisted that Digital’s pricing strategy, by which agents must pay for listing on all four of Digital’s websites – Primelocation, FindaProperty, Homesand property and FindaNewHome – was not going to change.

Nor would he be drawn on the future of the Homes & Property website which is the online equivalent of the London Evening Standard’s property section. The Standard is in the midst of being sold, for a rumoured £1, to a wealthy Russian. Alexander Lebeder is said to be Russia’s 39th richest person.

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