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Written by Rosalind Renshaw

Zoopla, the website which is aiming to expand its service by offering a pay-per-lead listing for agents, has recruited Malcolm McCallion as its sales director.

He has previously worked for both Primelocation and Propertyfinder. In his new role, he will head up Zooopla’s sales team and oversee estate agency relationships.

He said: “I am delighted to be joining Zoopla at such an exciting time in its development.

“The majority of property websites continue to charge agents without any commitment to performance, and by combining our no-risk, performance-based model with our rapidly growing audience, I am looking forward to helping agents in these tough times and extending the services the site provides.”

Zoopla founder and CEO Alex Chesterman said: “We expect Zoopla.co.uk to become the most cost-effective way for estate agents to obtain inquiries and build their property inventory.”

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