Notting Hill Housing, once one of the country's highest profile housing associations, has launched a new private rental division called Folio London, which will include an online property management business.
Folio London will offer conventional private assured shorthold tenancies of up to three years and has facilities on its website to arrange viewings, agree lettings, accept rental payments and report management issues.
Andy Belton, NHH's chief operating officer, says the online facility distinguishes the NHH 'offer' from those of others players in London's competitive market.
"Our approach is straightforward - there's no hard-sell from our dedicated team as we don't work on commission. Early next year we will add web services for existing residents to report repairs and make payments he says.
NHH created its private rent business seven years ago and now has 800 homes.
It says that depending on market conditions it will add up to 1,000 new private units in the next five years from its overall development pipeline of 7,000 units.
Marine Wharf in Surrey Quays - a new development of one, two and three bed apartments - is the first to be launched under the new brand. NHH's recent partnership with Sellar Design & Development will develop 374 new homes for private rent, in 2017, as part of the SD&D's Canada Water regeneration.
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