Connells is set to double its lettings operations over the next three years, via a series of acquisitions and new openings.
The group, including Sequence, currently has 180 lettings branches.
It has appointed a new group lettings development director to oversee the expansion, who joins from Countrywide’s John D. Wood brand.
Nik Madan was previously lettings director for John D. Wood and heads up ARLA’s central London region.
He brings almost 20 years’ experience in the lettings industry to this newly created role.
Madan said: “In the years ahead we’ll be building on our position as one of the major players in the UK lettings industry.”
Connells Group lettings managing director Stephen Nation said: “It’s great to welcome Nik. He will be focused on growing our business over the next few years and brings with him plenty of experience.”
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Comments
So how do you get a landlord to walk through your door .. easy.. because THEY want to. Because you are interesting, because they want to talk to you, because you have something they want (and it isn't your good looks or ability to let houses)
I use the power of the ... the newsletter . Nothing new there then you all sigh ... sorry .. this is no ordinary newsletter... this is a newsletter.. but a newsletter that talks about the specific apartment block or street the land lord owns a property in and just that apartment block or street, so lets say we are in Brighton.... we produce, in your branding six, monthly property reports on that specific apartment block in Brighton that you want rental properties in (not fluffy rental market stuff or top 10 tips for landlords), a newsletter branded in the agents colours, sent to every landlord who owns a rental property in that apartment block or street (but here is the magic ... to their home address-not the rental address).
Why is it so important its specifiic to the block or street, well landlords couldn't care about the Uk or regional property market, but every British person looks at the local newspaper to look at the estate agency pages ... to look for properties like their own... its a British obsession .. how much is my house worth .. nothing is more interesting.
So drip feed a different report about the apartment block, each month, for 6 months and you will get inside that landlords head ... and in 6 months time .. you invite them to your offices for an informal open evening about the buy to let market and the future of the buy to let market in their apartment block or street, they the landlord, for whom you have their trust because you have been sending them very detailed property reports will want to come and meet you and listen to you... you try and stop them .... they wont want to miss out .. which is an even deeper seated trait of the British
So, newsletter, yes ... but nothing like newsletters that most agents pump out. We find every rental property in every street, apartment block or development, and drip feed them high quality property market reports for 6 months, so you can invite them to your offices in 6 months time. No touting, no cold calling, no unsavoury marketing.... in fact, the landlords will want to come to you .. that is what makes us different.
Using the principles of social media, but delivering them through the letter box of landlords Home address (not the rental address) on thick laminated card, so they walk through the door of our clients letting agent doors
It does make me laugh when these big boys spend a shed load of money on acquisitions, millions ... when its dead easy to grow a lettings book organically ..a nd the best bit is .. small agencies are best suited to do it.
You have something corporate can never have ... YOU.
You care for your business, you care for your landlords. A corporate cant do that. All you need to do is get that landlord to walk through your door. If you can convert that landlord, then you will get the business.
Easy to do when you took near £40m out from selling rightmove shares