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Troubled Proptech firm Goodlord names successor to ex-Foxtons man

The troubled PropTech firm Goodlord - which creates software to allow tenancies to be handled on a single system - has announced its new chief executive. 

Ex-Foxtons negotiator Richard White, the former chief executive, has stepped aside although is still involved in the company. William Reeve - a serial tech entrepreneur who has been involved in Zoopla and other non-property start-ups - has replaced him. 

Goodlord was founded in 2014 and has raised over £10 million in funding from investors such as GFC Capital, LocalGlobe, QED and Ribbit Capital, and has a customer base of over 400 agencies across the UK.


However, it recently laid off around 40 members of staff although that was described as “a restructure” in the announcement about the new CEO. 

“The firm has recently undergone a restructure, shifting focus from sales and marketing to the development of new features and automation of the platform. This next phase will see exciting new products aimed at supporting agency growth, to be rolled out over the next course of the year” says the company.

“I’m immensely proud of what we’ve built at Goodlord over the last four years and to have recruited somebody with William’s experience is testament to the exciting vision we have for the business; I look forward to working with William to help Goodlord in the next phase of its growth” says a statement from Richard White.

Reeve’s first official words on his appointments came in a statement saying: “Goodlord's unique technology is enabling more and more letting agents to improve their profitability and streamline their users' experiences. I'm thrilled to be joining the business at an exciting stage, as it rolls out a pipeline of new products to make renting better. There's a strong team in place and I'm looking forward to working with them."

Goodlord’s existing investors are said to have increased their investment in the business.  


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