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Independent agent network partners with PropTech platform Goodlord

The newly-formed Federation of Independent Agents (FIA), the network set up by former Property Franchise Group managing director Graham Lock, has announced a partnership with PropTech firm Goodlord. 

The partnership will see FIA members given discounted access to the Goodlord lettings platform. 

Goodlord was founded in 2014 and aims to provide an integrated online platform which makes the lettings process more efficient for agents, landlords and tenants. 


Its offering includes digital tenancy creation and progression and integrates with a number of renowned products and services.

"I’ve been a fan of Goodlord for some time and have followed their progress from startup to becoming one of the most exciting software platforms in the industry," says FIA founder and chairman Graham Lock, who also founded House Network, the online agency which recently went into administration.

"Their modern technology and user-friendly platform continue to assist agents in getting lets through quickly, without fuss, and with the opportunity to earn additional income through referrals."

"With or without the forthcoming tenant fee ban, letting agents should always be maximising their revenue and gaining efficiencies - our partnership with Goodlord provides all of this plus the added benefit of exclusive, discounted rates for members," says Lock.


Goodlord's chief executive, William Reeve, adds: "The Goodlord team is thrilled to officially partner with FIA and provide members with an exclusive discount on our platform." 

"We look forward to working with these best-in-class agents from throughout the UK and providing them a valuable opportunity to reduce their costs and generate new revenue."

Launched earlier this year, the FIA is a member-only network of independent estate agents. The organisation is aiming to help members benefit from deals with suppliers thanks to increased buying power.

It will also hold quarterly conferences and offer training, mystery shopping and access to Feefo review accounts. The network is being built on an invite-only basis, open to just one agent per town, in a bid to build a 'non-competitive, sharing economy'.


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