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Graham Awards


PropTech platform varying price by demand acquired by short lets firm

A short lets management firm has acquired a PropTech platform and claims it will help owners “see their true profit potentials” in their properties.

City Relay is one of a large number of management firms for short lets in London and on Google’s listings it describes itself as “Airbnb Management Service London”.

It has snapped up OutSwitch, a platform which itself claims to “automate the variation of prices to match market demand by applying smart rules”.


“Our acquisition … will … provide hosts with a streamlined platform which is not currently offered in the industry. City Relay is committed to providing the highest quality short term let management services and moving forward OutSwitch is going to enable us to have our own yield management platform” says the management firm’s founder and chief executive Maxime Leufroy-Murat.  

The two brands will operate separately, however.

The platform “allows City Relay to hone in on both yield and operations management, aspects often overlooked in traditional management services companies.”

City Relay recently secured what it describes as “substantial investment.”


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