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Graham Awards


Online firm using self-employed agents moves into lettings

Online agency eXp UK has launched a new lettings service allowing agents who join the organisation can now offer a lettings move-in service to their clients.

eXp UK is an agency brand with roots in the US but is an independent operation in the United Kingdom led by Adam Day, a veteran of three online estate agencies. 

It launched in late 2019 and now has what it describes as “well in excess of 100 agents” operating under its banner.


“As we know, lettings is an important part of the estate agency make-up here in the UK, and we always intended to add lettings eventually” says Day. 

“We were conscious that we had to get things right operationally with residential sales, before we launched our lettings service and we’re confident we’re in that place now.” 

The lettings product that agents can offer to landlords and tenants will be a move-in-only service to begin with, which will allow agents who join eXp to keep all the management fees that they generate from any clients, whilst building up a residual recurring income, which can translate to future value for their business.

Additionally, eXp UK has launch of its new corporate website – you can see it here - which incorporates an agent search section, whilst agents who join get their own personalised ‘microsite’ built for them as part of their membership. 

“As soon as we started to see some serious traction with the model and huge appetite from agents looking to join eXp, we were keen to invest in a new-look website that would further advance our brand’s online presence” explains Day. 



“Our whole model revolves around personal agency so that the client can get the maximum benefit from a tailored service. Through the site, clients can search within their area for an agent they want to work with on a personal, one-to-one basis.

“We haven’t even reached our first year of operating in the UK yet, but the number of quality, experienced agents that we’re assembling within the business - many of which are building some impressive pipelines - has given us great confidence that the model we have developed for the UK is one which will continue to grow rapidly, and one which we will continue to invest in.”


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