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Graham Awards


PropTech bid to supercharge social media for agents

A PropTech supplier is claiming that a new link with a Facebook expert will help supercharge the social media experience of letting agents.

SocialPal - produced by the team behind The ValPal Network nurturing and lead service - describes itself as a unique collaboration between Facebook advertising expert Paul Long and Angels Media.*

Long currently has over 200 agents each year subscribing to different services including one-to-one and group training, managed services, boot camps and consultancy. Angels Media’s social media team - headed by marketing and PR head Steph Rady - has fully managed hundreds of agents’ social media campaigns including Facebook adverts.


The pair, working together, say outsourcing social media service to professionals is a logical solution, allowing agents to get on with daily tasks. 

“Working together will allow us to help more agents. We can now roll out services and techniques that are already generating great results” explains Long. 

“Using our combined knowledge, data and experience can only benefit everyone, especially in a digital/social media space that is changing on a daily basis and making it very challenging for estate agents to keep up with and incorporate into their businesses.” 

And Rady adds: “Long is Facebook ads supremo and together we will improve and enhance the social media lead generation service to agents. There are so many opportunities for agents when it comes to social media, and particularly Facebook ads. This partnership will enable us to supercharge them.” 

* The ValPal Network is owned by Angels Media, publisher of Letting Agent Today and other Today industry news websites.


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