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Graham Awards


Agency Leadership Training sees first baker’s dozen graduates

A total of 13 franchisees from brands within the Belvoir Group have graduated from what the firm calls “a unique new high-performance leadership training programme.” 

“The Belvoir Group Training Academy is fully committed to providing top quality training to all of our franchisees throughout their journey with us, and I would like to offer my congratulations to the 13 highly ambitious franchisees who have successfully completed this new course and are now further equipped to take their businesses to the next level” says chief executive Dorian Gonsalves.

“The Elevate high-performance growth programme is a seven-day course delivered by some of the best industry experts over a nine-month period and it is unique to our franchise concept. Nearly all current franchisee training within the sector is tailored to the products that franchisees are selling, but we felt the provision of exceptional leadership and management training was somewhat lacking within the sector. 


“For this reason, we decided to write and develop our own high performance leadership training programme which is aptly named Elevate. This course aims to equip franchisees with the skills, knowledge and strategies needed to become successful business leaders who can go on to inspire and motivate their own high-performing teams. 

“The inaugural Elevate programme was fully funded by the Belvoir Group Training Academy and offered to a selection of some our most ambitious franchisees from Belvoir, Northwood, Newton Fallowell, Lovelle, and Nicholas Humphreys. Feedback has been outstanding, and as a result we are rolling the course out as an incredible, value for money opportunity to franchisees in 2024 and beyond. 

“Plans are also underway to set up an Elevate Alumni programme, which will help to retain motivation and focus on business growth.”


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