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Graham Awards


Agency’s new business model is ‘the future of the industry’ it claims

An established High Street agency has launched a “partner’ business model that it claims will be the future shape of the industry. 

Yorkshire based Preston Baker says the new model will allow agents the opportunity to start their own business “with minimum risk.”

The new model sees agents onboarding as associates, who would be self-employed and work long under, and with the support of, the Preston Baker brand.


The scheme is broadly similar to other models which have launched in the industry in recent years.

Preston Baker claims to have minimised the risks usually associated with starting a self-employed career by “fully supporting associates who are provided with lead generation, have their marketing costs covered, and are guaranteed an income for the first nine months of their journey.”

Associates are also assigned their own patch, counteracting the possibility of competing for business with others working under the Preston Baker brand.

Ian Preston, managing director at Preston Baker, says: “Supporting ambitious people to build their own businesses and unlock their true earning potential has been an incredible experience, and our new way of working has already started to revolutionise the industry.

“Our first cohort of associates have seen great success since starting their self-employed journey with us and in the second quarter of 2023 we grew our market share at Preston Baker by 27 per cent.

“We are always looking for new ways to innovate and improve our industry. We believe that associates should be rewarded for their hard work and extensive knowledge, benefiting from the profits which come with successful agencies.

“We welcome applications from both individuals and those who prefer to work as a partnership. With the support of the Preston Baker brand, associates can take control of their career, transform their earnings and unlock their lives.

“We truly believe that this is the future of estate agency.”


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