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Graham Awards


AI to drive new property marketing tool from agents’ group

The Guild of Property Professionals is launch a new Ezine system for members to market properties to let and for sale.

According to chief executive Iain McKenzie, the system automates content creation and allows agents to customise and edit as they see fit from within The Guild’s Members’ Hub.  

“The evolution of the system now makes it easier for agents to create digital magazines that are an enticing way to present properties and articles online alongside interesting lifestyle content, increasing the interaction of their communication and marketing. The Ezine system enables Members to effortlessly tailor each campaign to their specific needs, from the magazine cover, to selecting specific offices, properties, advertisements, or articles to include,” he adds.


Key features include:

Automated Content Generation – Enabled with clever artificial intelligence (AI) to allow the ‘About Us’ page per office to be populated automatically with appropriate content and imagery based on the office location, this feature eliminates the time-consuming task of creating content from scratch.

Customisable Campaigns - The Ezine system offers complete flexibility, allowing Guild Members to make changes and tweaks to the content to suit their unique requirements. From included properties to advertisements, everything is customisable.

Effortless Edition Creation - Once configured, the system streamlines future edition creation, making it an automatic and efficient process. Members can generate beautifully crafted Ezines without the hassle of manual design and content creation.

Mobile-Friendly Design – A substantial portion of content is viewed on a mobile device. The Ezines created by the system are optimised for mobile and tablet viewing, ensuring that potential clients can access property information on the go. Additionally, two versions are available - a magazine page-turning view and a website view, catering to various preferences.

Enhanced Engagement - With eye-catching visuals and well-structured content, Guild Members can enhance client engagement and showcase properties effectively, ultimately driving success in the competitive property market.

As part of membership The Guild can distribute the Ezine to the agent’s database for them.

McKenzie adds: “We are dedicated to providing our Members with the latest tools and technologies to excel in their estate agency endeavours. Our new Ezine system not only simplifies marketing but also elevates the way our Guild agents present their listings to potential buyers."


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