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Rental market back to normal in Prime Central London says agency

The Prime Central London lettings market is returning to normality, a prominent agency says.

JLL says average rents fell 1.4% between Q4 2023 and Q1 2024, bringing annual growth to a more sustainable level of 3.1%, and reflects a positive indicator for the upcoming spring and summer markets. 

This quarter the JLL Prime Central London Index saw rents rise by 3.9% for houses, versus 2.9% for flats. 


Demand for smaller and moderately priced homes (less than £1,000 per week) recorded annual growth of 4.5%, the highest of any price band. Whereas more expensive properties (£1,000-£2,000 per week), saw an annual rent increase of 3.6%. 

JLL’s report found that the market has seen an increase in stock levels by 50%, with the number of properties to let up by 6.8% in Q1 2024 compared to end of 2023. 

However, stock volumes historically remain down with 31% fewer listings at the end of Q1 compared to 2019. 

Looking towards the spring quarter, JLL cited that tenants in Prime Central London can expect a greater range of choices in the letting market. This will likely result in higher rates of movement between developments. 

JLL also points out that this quarter has already seen a decline in renewal activity, with renewals accounting for 44% of lets in PCL, compared to 51% in Q1 2023. 


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