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Not only is Southampton a great buy-to-let investment location, but research from home furnishing company Web-Blinds has named the city as one of the coolest in the country; an indication of its appeal for potential buyers and renters alike.

This comes as no surprise to us here at ChimneyPots, as we've been successfully letting property in this fantastic location for many years.

Southampton has steadily become an investor hotspot and a place where landlords can flourish and grow their rental portfolio, thanks to an overspill of demand from those who are struggling to get on the housing ladder.

The south coast hotspot is also a superb place to invest in property as average prices here aren’t too steep either. Meanwhile, the average rental return for landlords in the area stands at £1,323pcm; higher than the typical figure across the UK.

In the recent study, Southampton was named as one of the UK’s ‘coolest’ cities alongside Manchester and Brighton. The study was based on how metropolitan an area's lifestyle is as well as its attractiveness to renters.

A high proportion of the city’s population falls into the 18-35 demographic. Many of these residents are young professionals – a group who are extremely likely to be living in the Private Rented Sector (PRS). This really is encouraging news for landlords who are considering letting their property in Southampton.

Southampton is also home to the headquarters of several blue chip companies and its own airport – again great for professional tenants in the area.

Having two top quality universities means Southampton is now also home to a high student population – another indicator of its 'cool' status.

If there is a high proportion of students living in a city – it is likely to mean that it has an attractive social scene – and it's been reported that Southampton is one of the top five cities in the UK with the most bars and art galleries per 10,000 people.

Therefore, if you’re a landlord who is unsure of where to invest in the UK, starting a buy-to-let portfolio in Southampton, or any of the southern lettings hotspots which we operate in here at ChimneyPots, is guaranteed to provide you with great returns and minimal void periods.

If you have any questions about letting property in Southampton, or any of the other southern locations, then get in touch with our team of trained property experts today.

Alternatively, we also offer landlords the opportunity to discover how much rent they could potentially obtain from a property with our free online rental valuation.


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