The Association of Residential Letting Agents is hitting the small screen with a television advert aimed at reminding consumers of the importance of choosing a licensed agent.
From next week, adverts for ARLA will be broadcast on channels including ITV4, Home, Sky Atlantic, Sky Livingit and Discovery Home & Health.
Separate adverts promoting members of the National Association of Estate Agents are airing on the same channels from this week.
The organisations said the campaigns have been designed to reflect the importance of sound choices when appointing an agent to work with on any aspect of property ownership or rental.
Ian Potter, Managing Director of ARLA, said: “Millions of tenants rely on the private rented sector for their homes, and using an ARLA member is the best way to ensure you are dealing with a professional agent.
"As well as offering the best possible advice, the ARLA code of conduct also gives tenants peace of mind and a route to redress if anything does go wrong. We hope this advertising campaign will help to further boost our members’ profile nationally and get consumers looking for the logo locally.”