A record-breaking month of traffic in January has moved Rightmove up to become the eighth busiest website for UK users.
Rightmove ended the month sandwiched between Microsoft MSN in seventh place and the BBC News in ninth in terms of share of web pages viewed by UK users, according to independent data compiled by Experian Hitwise.
In top place is Facebook, followed by Google, eBay, YourTube, Yahoo and Amazon.
In January 2010 Rightmove came 15th in the league of most visited websites.
This year’s league table also places Rightmove significantly above the other main UK property portals, well ahead of Zoopla (98th), FindaProperty (125th), and Primelocation (193rd).
Rightmove director Miles Shipside said: “Our place alongside some of the world’s biggest online brands underlines Rightmove’s enduring popularity among the British public.
“Rightmove today is considered not simply a listings portal, but an amphitheatre for the entire property industry where estate agents, letting agents and developers communicate their brand, properties and expertise to the UK public’s buyers, renters, vendors and landlords.”
Rightmove ended January with over 800m pages served and broke its site record for the busiest day of website traffic on three occasions. Rightmove recorded over 30m page impressions on Monday, January 24, toppling the previous records of 29m pages on the previous Monday and 28.3m pages on the Monday before that.
Rightmove’s place among the UK public was also highlighted in a separate survey published by the Sunday Times (January 30) which found that Rightmove was ‘used repeatedly’ by 69% of home buyers. It was ‘never’ used by just 8%.
The second highest ranking property website, FindaProperty, was ‘used repeatedly’ by just 13% of buyers, followed by PrimeLocation (12%), Google Maps (10%), Zoopla (9%) and Globrix (3%).
Property Live, NFoPP’s website, was used regularly by just 1% home hunters, and ‘never’ used by 91%.
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