The easyProperty online lettings service already has 10,000 homes pre-registered by landlords and aims to let between 4,000 and 5,000 homes each month.
The figures, revealed in the Financial Times, come less than three weeks before the site launches its lettings service on September 15. We have very aggressive targets. We are going into the market in a very big way says easyProperty chief executive Robert Ellice.
Ellice has also revealed that the firm has launched a second funding round, targeting Ultra High Net Worth Individuals and key figures in the City of London, to augment £5m raised earlier this year to prepare the lettings service.
Ellice is partnered by easyGroup supremo Sir Stelios Haji-Ioannou; former Countrywide supremo Harry Hill also has a senior role in the enterprise.
The site says it will only charge a minimal fee for signing tenancy agreements in comparison to the hundreds of pounds charged by some high street agents. It also says that, unlike some other online agents, all listed prices will include VAT.
A full range of services will be revealed at the lettings launch but the firm has just updated its Facebook page with the statement: We have built a dedicated team of experts from the property industry and digital space with the knowhow and experience to take on and beat the industry big boys.
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