The easyProperty online lettings service already has 10,000 homes pre-registered by landlords and aims to let between 4,000 and 5,000 homes each month.
The figures, revealed in the Financial Times, come less than three weeks before the site launches its lettings service on September 15. We have very aggressive targets. We are going into the market in a very big way says easyProperty chief executive Robert Ellice.
Ellice has also revealed that the firm has launched a second funding round, targeting Ultra High Net Worth Individuals and key figures in the City of London, to augment £5m raised earlier this year to prepare the lettings service.
Ellice is partnered by easyGroup supremo Sir Stelios Haji-Ioannou; former Countrywide supremo Harry Hill also has a senior role in the enterprise.
The site says it will only charge a minimal fee for signing tenancy agreements in comparison to the hundreds of pounds charged by some high street agents. It also says that, unlike some other online agents, all listed prices will include VAT.
A full range of services will be revealed at the lettings launch but the firm has just updated its Facebook page with the statement: We have built a dedicated team of experts from the property industry and digital space with the knowhow and experience to take on and beat the industry big boys.
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Comments
10,000 units pre-registered already Interesting claim considering I can find just five available properties in the whole of London on their site since their easyproperty.com website went public last week.
10,000 landlords already. Now look at their [b][url="https://easyproperty.com/our-services/"]charges [/url][/b]
Will Easy Property be joining ARLA, NALS, NAEA or RICS Have they registered with an Ombudsman yet How will they be protecting clients money
Why are these 10,000 landlords happy to wait until launch when most could rent their properties now Are these just enquiries or commitments with details taken ready to be advertised
Quote: We have built a dedicated team of experts from the property industry and digital space with the know how and experience to take on and beat the industry big boys.
Yes but at what cost to the ever falling image of the PRS Letting a property is the easy (pardon the pun) bit but getting the right Tenant who will look after the place, pay their rent and cause no social annoyance issues takes expertise. My agency goes as far as inspection the current home of an applicant to make sure they currently look after it to a standard we would expect - I doubt EaspProperty will go to this with their "ambitious letting targets".
Of course Landlords, using Section 21, can easily get rid of disruptive Tenants as they have been able to throughout my career in the letting industry but most pop over to the CAB and claim retaliatory eviction in this instance which adds fuel to the fire because they become a statistic.
EasyProperty does not figure as a threat in my orbit as most Landlords and investors I meet know only too well that letting their property is the easy bit. They are not stupid, they know there is a shortage of rental stock. What they are looking for is hands on property management AND the selection of a good tenant.
EasyProperty I wish you success but did you do your market research How many other "on-line" letting agents have launched with all the fireworks etc. only to fail. Good luck is what I say but you are missing the point in this industry.
In the interests of clarity, what's that supposed to mean I'm a Landlord, how do I pre-register
in the interests of clarity and transparency we have pre-registered landlords with portfolios totally over 10,000 properties these range in size from single property landlords to professionals and everything in between.We will shortly open for online pre-registration.
@kevin nope we haven't bought a database,the response from landlords so far has been very positive.
Perhaps the article should read " we need to let 5000/mth to justify the huge payroll, set up costs and bank charges to our investors"
More marketing guff. 4-5000 lets per month Really pure fantasy
Don't believe it for a moment. 10,000 pre-launch Unless they have just bought a database.
That's interesting, I just searched Google for Easy Property and I couldn't find a way to pre-register. I wonder how they have achieved this. Maybe they are listing a number of properties from very big Landlords