Competing with the corporates? Target your entire contact database with regular newsletters

In the current climate agents are experiencing tough times, especially owner managed independent agents competing with the corporates. With stock levels low and less people moving how is it possible to keep vendors happy, combat the low agency fees and heavy marketing that the corporates are able to offer?

Wetherell, an owner managed independent agent is the leading specialist estate agent in Mayfair with the largest market share of residential sales despite having companies such as Knight Frank and Savills to compete with.

So how do they do it? Local knowledge, passion, reputation and outstanding customer service all play a part  but the one thing that Wetherell do religiously, which most agents don’t, is keep in contact with their entire contact database regularly. Sending out monthly newsletters with interesting facts and stories about what is happening in the area and property market.

By doing this, Wetherell have always shown that they are a proactive, efficient and knowledgeable agency. Each month they win new instructions as a direct result of their market newsletter to old and existing contacts.

Simple, but extremely effective.

Need more tips on how to beat the corporates? Contact  on 0203 397 0017 or