Citylets may be relatively small and, at the moment, Scottish, but watch this space. LAT is predicting much bigger things for this currently north of the border rental-only portal.
It may not have the big four’s budget, but all the same, it joined the list of UK portals to start the year with a TV campaign.
The advert, Are You Coming Home? is being broadcast throughout this month on STV, Channel 4 (Scotland) and Channel 5 (Scotland) and focuses on the concept of rented accommodation as ‘home’.
Thomas Ashdown, founder and MD of Citylets, said: “All the evidence suggests that in Scotland and the rest of the UK, rented accommodation will be a long-term tenure for many for the foreseeable future.
“It is no longer the assumed stepping stone to home ownership. As such, we wanted to create an ad which had undertones of home life and we hope this is effectively communicated.”
The campaign is the largest by Citylets to date, costing around £1m.
Ashdown said: “We are an independent, regional portal covering Scotland and parts of Northern Ireland.
“We believe our through the line expenditure on site promotion is on a par proportionally with any of the big four UK sites.”
Citylets will be continuing their campaign offline throughout February.
See what you think:
http://www.youtube.com/watch?v=tduK9AD-Ev8
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